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Anagenix will either invent and validate, or acquire science based technology for global distribution using its proven commercial methodology.
The Anagenix Methodology
Phase one – Science validation
Identify and scope the opportunity
Define the market opportunity
Perform rapid proof of concept – invitro
Reach a go/no go decision
Phase two – Market validation
Perform a detailed market assessment
Develop the evidence based marketing claims
Examine the commercial process to bring the product to market and costs
Put in place all regulatory requirements
Test the commercial concept through key customers and validate opportunity.
Reach a go/no go decision
Phase Three – Launch
Put in place the contracts between Anagenix and the customer.
Assist with marketing support.
Hand over operation to customer.
Post market surveillance.
(c) Anagenix Limited 2009
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