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Anagenix will either invent and validate, or acquire science based technology for global distribution using its proven commercial methodology.
The Anagenix Methodology
Phase one – Science validation
  • Identify and scope the opportunity
  • Define the market opportunity
  • Perform rapid proof of concept – invitro
  • Reach a go/no go decision
Phase two – Market validation
  • Perform a detailed market assessment
  • Develop the evidence based marketing claims
  • Examine the commercial process to bring the product to market and costs
  • Put in place all regulatory requirements
  • Test the commercial concept through key customers and validate opportunity.
  • Reach a go/no go decision
Phase Three – Launch
  • Put in place the contracts between Anagenix and the customer.
  • Assist with marketing support.
  • Hand over operation to customer.
  • Post market surveillance.
(c) Anagenix Limited 2009....