Anagenix International Markets manages the portfolio of ingredient brands that are developed by Biogenix, the research and development arm of the Anagenix Group. This management role includes identifying promising market opportunities and building business models that take Anagenix products all the way from initial science concept to testing then distribution.
The Anagenix portfolio will eventually include global business-to-business branded ingredients. Products will always stem from superior New Zealand-grown plant and marine ingredients and go to market supported by the credibility of robust science, including clinical trials.
Anagenix products started focusing on assisting gut health and gut immunity, a market segment characterised by growing demand for effective natural solutions. Anagenix is now building products in other key sectors.