Based in Auckland, New Zealand, Anagenix was established in November
2007 as a response to the growing consumer needs for functional food
and beverage ingredients with a proven and meaningful health benefit.
Anagenix
products are all scientifically substantiated through our R&D
partner Trinity
Bioactive,
a spin off from the University
of Otago
Medical School in New Zealand.
Because of the pristine
environment and the high bioactive levels of its fruits and plants,
Anagenix is committed to source as much of these novel ingredients from
our home base of New Zealand.
Anagenix has experience and
successful record in commercialising New Zealand ingredient brands
internationally, coupled with their respected research partners,
Trinity Bioactives.
We now have a number of potential products that we wish to get market
feedback on and potential partnerships with.
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Anagenix Business Model
Anagenix
is flexible on how we licence our technology. This can be
done in
a number of different ways, some suggestions are:
- Royalty
based model on our products and ingredients.
- Joint
ventures.
- Retainer
with first right of refusal on all technology Anagenix develops.
The Strengths of Anagenix
- Identifying
market opportunities.
- Scoping
the marketing opportunities – screening and evaluation.
- Business
analysis of the opportunity.
- Strategic,
brand and marketing management
- Distribution
and sales management
- Product
and technical management – understanding of R&D and manufacture
- Finance
and cost modelling
- Obtaining
regulatory approval in global markets.
- Detailed
working knowledge of distribution channels including MLM.
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